Editing styles

Pick the look for your videos.

Every style is separate, with its own captions, transitions, sound and rules. Choose one on the form, or tell us at the consult. The swatches below are samples of each look, not your finished videos.

Ready Interview

Studio Story

Rap, studio and music-business interviews that need a cinematic, story-led feel.

Format: 9:16 vertical, 45 to 75 seconds
Captions: Two words per line, white with a gold active word, no emoji. A kinetic title on the reveal line only.
Transitions: Slow push-in on every shot, clean hard cuts, a quick white flash on the reveal.
Sound: A story-matched bed under the voice, a riser into the reveal and a boom on each punchline.
Pictures and B-roll: Raw footage only: every shot fills the frame, 2 to 4 seconds each.

Ask for this style

Ready Interview

Throwback Tape

Hip-hop history and nostalgia stories, old photos, legends talking about the past.

Format: 9:16 vertical, 50 to 75 seconds
Captions: Condensed white caps with a red underline sweep. Hand-written marker tags for names and dates.
Transitions: Whip-spins with motion blur and a light flash. Slam-zoom shake into text cards.
Sound: Whooshes on the whips, a hit on each slam, and the real song audio at the moment it's named.
Pictures and B-roll: Old photos with a slow push-in, cut-out picture-in-picture of the subject, red arrow pops on the person being talked about.

Ask for this style

Ready Business

Corporate Fast Intro

Companies, brands, real estate and launches: a clean reel with a fast montage open.

Format: 9:16 vertical, 20 to 40 seconds
Captions: One line, sentence case, your brand colour on the key word. No emoji.
Transitions: A black lead-in, then about 15 quick hard cuts, then slower shots. Letterbox bars and soft edges.
Sound: A clean corporate track and one soft impact on the end card.
Pictures and B-roll: Your own footage first: one still-like frame per cut in the montage.

Ask for this style

On request Event

Wedding Getting Ready

Wedding and event trailers: reality-style getting-ready, the couple, the big moment.

Format: 16:9 horizontal, plus a 9:16 cut, 60 to 120 seconds
Captions: No running captions. Names and the date in an elegant serif, one script title.
Transitions: Soft cross-dissolves and warm light leaks. Back-and-forth groom and bride blocks.
Sound: A romantic track carries the whole piece, with talk moments brought up over it.
Pictures and B-roll: Handheld drift, soft glow and an edge blur that grows toward the frame.

Ask for this style

On request YouTube

History Explainer

Narrated history and explainer videos, long-form for YouTube plus the Shorts cut from them.

Format: 16:9 long-form, 8 to 12 minutes; Shorts 9:16, 40 to 55 seconds
Captions: Typography-led: serif dates, names and numbers on screen, clean subtitles for Shorts.
Transitions: Slow zooms on archive stills, cut-out parallax, animated route lines on maps, then-and-now wipes.
Sound: Narration with a soft score under it. No sound-effect hits.
Pictures and B-roll: Public-domain, Creative Commons, free-stock or your own footage only, with sources.

Ask for this style

Coming soon Business / YouTube

News Brief

Quick news-style updates, announcements and community notices.

Format: 9:16 or 16:9, 30 to 60 seconds
Captions: A headline bar in navy and red, name straps, plain white subtitles. No emoji.
Transitions: Wipe-on headline bars and clean cuts.
Sound: A short news sting at the open and a light bed under.
Pictures and B-roll: Stills and clips with a source credit line on each.

Ask for this style

Ready Business / Interview / Event

Client Brand Custom

Any client with their own brand kit: your colours, your fonts, your logo rules.

Format: Whatever you need
Captions: Your caption font and colours from your brand kit.
Transitions: Chosen with you at the consult.
Sound: Chosen with you.
Pictures and B-roll: Your footage first, then licensed stock.

Ask for this style

Reference reels are studied for timing and structure only. Their footage, music, names and wording are never reused. Styles marked "On request" are available with a short setup; "Coming soon" ones aren't ready to book yet.

Client work

Looks built for one client

Some looks are built for one client, and they belong to that client. We don't reuse or resell them, and nothing we make for you will look like another client's videos.

Ready to choose?

Tell us your style on the form.

Pick a style, or say "not sure" and we'll suggest one at the $35 consult.

Start here

Have your own brand?

Client Brand Custom

We save your colours, fonts and logo rules once and use them on every video.

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